PositionSolve™'s dynamic capabilities include automated and directed product movement on the strategy map.  In directed movement the strategist "drags" a product to a new position  using competitive repositioning (CR).  In CR the system mathematically solves for all the possible ways to arrive at that new location.  In automated movement the system runs millions of changes to a given product to discover its competitive niche (CN).  See the competitive repositioning (CR) and competitive niche (CN) benefit analysis descriptions below.

PositionSolve™ allows the strategist to understand which competitors are truly closest to one another when ALL the dimensions of the data are considered rather than just the primary "mappable" dimensions (which DO, by the way express the maximum information).

PositionSolve™ allows the strategist to understand the limits of the product's competitive movement given that only one attribute is changes at a time.  To understand what happens when two or more attributes are changed, inspect Competitive Niche Analysis.

PositionSolve™ visualizes whether the brand image of the products in the competitive set are tight and focused or it is diffuse.  It does this by plotting respondents themselves on the competitive space and seeing how tightly they cluster around their own brand.  Larger spheres indicate a more diffuse, less clear brand image in the marketplace.

PositionSolve™ performs competitive niche analysis by running hundreds of thousands of simulations for each product to see how "far" it can move from its current positioning.  The limits of a product's movement defines its realistic product niche.  When products do NOT overlap they are in isolated niches.

PositionSolve™ allows the value, perceptual or preference-based segments to be overlaid on the product space.  These segments can be developed by standard cluster or factor analysis methods or by using the  attribute clustering capability within PositionSolve™.  The red spheres above are segments overlaid on the brand space.  The smaller colored spheres are the brands in the brand space.

PositionSolve™ allows the strategist to "drag" any given product to a new position on the strategy map and the system will mathematically solve for ways to arrive at that new location.

InnovationSolve™, a superset of  PositionSolve™ adds demand to the brand landscape.  Demand is the missing link in most strategy systems.  Demand (seen here as the bright semi-transparent spheres) tells us where we should build new products as well as telling us HOW we should message that new innovation so that latent demand gets actualized into market demand.

InnovationSolve™ probes into every point in the demandspace to find if building a product there with either create new demand or win share from existing competitors.  Then that product is built in the ProductSolve™ simulator to identify how much preference share and dollar volume opportunity the product will earn when launched.